Sber and Merlion announce strategic partnership
Sberbank and Merlion, a major broadline distributor and a leader in the Russian IT market, have announced a strategic partnership.
Merlion owns Positronica and Citilink retailers, IT Clinic computer service centers, PC brand iRU, and other assets. Merlion’s capabilities will be integrated into the e-commerce vertical Sber is currently creating.
The new partnership should strengthen the position of Sber’s e-commerce, create of a raft of new opportunities for B2B and B2C customers, and offer integrated seamless customer experience through Sber ecosystem’s financial and technology solutions. Merlion will also be using its channels proactively to distribute Sber ecosystem products.
“E-commerce is becoming a key driver of the Sber ecosystem, therefore, the development of this vertical is of paramount importance to us. The partnership with Merlion that we’ve been negotiating for a long time should provide a wide range of opportunities for our retail and corporate customers.”
First Deputy Chairman of the Executive Board, Sberbank
Merlion is among the largest Russian dealers in information technologies, electronics and household appliances, stationery, and office furniture. Its partner network has over 5,500 companies in all parts of Russia and CIS countries.