Sberbank ranks marriage-ready cities ahead of St. Valentine’s Day

Feb 13, 2020
  • Ahead of Valentine’s Day 5% of Russians say they’re going to get married in 2020
  • Most of people about to get married live in Makhachkala and St. Petersburg
  • Most of respondents set to celebrate Valentine’s Day live in Astrakhan, Naberezhnye Chelny, and Vladivostok

February 13, 2020, Moscow — In 2020 as much as 18% of Russians are going to celebrate St. Valentine’s Day, while 5% of Russians aged 20 to 45 are going to get married before the end of the year or said they might do that, Sberbank Asset Management and Sberbank life insurance said citing the survey they carried out ahead of Valentine’s Day.

The biggest number of marriages per 1,000 residents in 2020 is being planned in Makhachkala, St. Petersburg, Penza, Nizhny Novgorod, and Ulyanovsk. The year 2019 registered 917,000 marriages, up 23,000 y-o-y, while the number of divorces slid to 528,000 in 2019 from 591,000 a year earlier.

St. Valentine’s Day is traditionally a good time to propose. According to the survey, this holiday is more often celebrated in Astrakhan, Naberezhnye Chelny, Vladivostok, Irkutsk, and Barnaul. In the under 30 age group Valentine’s Day will be celebrated by 44% of respondents; as for 30+ respondents, the metric stands at 18%.

In the “younger” group, the holiday is much more popular among women than men: the proportion of respondents set to give presents to their beloved ones stands at 64% among women and 36% among men. In the 30+ group, the numbers are 83% (women) and 17% (men). The balance is different when it comes to seeking romantic relations: there’s 82% of men and 18% of women.

Valentine cards are the most popular way to congratulate someone on St. Valentine’s Day. These are followed by confectionery, jewelry, and toys. Trips are popular, too. The biggest number of couples that are going somewhere to celebrate the holiday live in Yekaterinburg, Kirov, and Rostov-on-Don.

Sberbank Asset Management and Sberbank life insurance analyzed how the financial behavior and spending patterns of people change after they get married and have kids. It turns out, couples start saving up and use investment instruments more: families with children invest in mutual funds three times as much, and 15% of families take out life insurance policies as compared to 3% of single people.

The survey was held ahead of St. Valentine’s Day among people aged 20 to 45 across 37 cities of Russia with over 500,000+ residents each. About 400-500 respondents from a representative sociodemographic sample of residents were interviewed in every city.

 

Supplement

Proportion of respondents claiming they’re going to get married in 2020, or those considering it

 

1

Makhachkala

10%

2

St. Petersburg

7%

3

Penza

6%

4

Nizhny Novgorod

6%

5

Ulyanovsk

6%

6

Orenburg

5%

7

Samara

5%

8

Astrakhan

5%

9

Omsk

5%

10

Volgograd

5%

11

Voronezh

5%

12

Krasnodar

5%

13

Togliatti

5%

14

Lipetsk

4%

15

Tyumen

4%

16

Rostov-on-Don

4%

17

Novokuznetsk

4%

18

Kazan

4%

19

Novosibirsk

4%

20

Ryazan

4%

21

Saratov

4%

22

Yekaterinburg

4%

23

Moscow

4%

24

Barnaul

4%

25

Chelyabinsk

4%

26

Naberezhnye Chelny

4%

27

Ufa

4%

28

Yaroslavl

4%

29

Irkutsk

4%

30

Tomsk

4%

31

Kemerovo

3%

32

Krasnoyarsk

3%

33

Perm

3%

34

Kirov

3%

35

Khabarovsk

3%

36

Izhevsk

3%

37

Vladivostok

3%

 

Proportion of adults in cities set to celebrate Valentine’s Day

1

Astrakhan

25%

2

Naberezhnye Chelny

25%

3

Vladivostok

25%

4

Irkutsk

23%

5

Barnaul

22%

6

Tomsk

22%

7

Khabarovsk

22%

8

Ufa

21%

9

Krasnoyarsk

21%

10

Novosibirsk

21%

11

Novokuznetsk

21%

12

Kemerovo

20%

13

Izhevsk

20%

14

Perm

20%

15

Ulyanovsk

20%

16

Rostov-on-Don

19%

17

Kazan

19%

18

Omsk

19%

19

Chelyabinsk

19%

20

Yekaterinburg

19%

21

Kirov

19%

22

Volgograd

19%

23

Krasnodar

18%

24

Orenburg

18%

25

Penza

18%

26

Yaroslavl

18%

27

Samara

17%

28

Togliatti

17%

29

Voronezh

17%

30

Saratov

17%

31

Tyumen

17%

32

Nizhny Novgorod

16%

33

Lipetsk

15%

34

Moscow

15%

35

Ryazan

14%

36

St. Petersburg

14%

37

Makhachkala

10%

 

Use of financial products by families and kids and single people

Financial product

Single

Families with children

Savings deposit in rubles

45%

49%

Insurance policy for travelling abroad

37%

40%

Mortgage

14%

24%

Vehicle insurance (comprehensive cover)

15%

19%

Voluntary health insurance payable by employer

15%

16%

Investing in real estate with reselling purposes

20%

15%

Self-funded voluntary health insurance

10%

13%

Apartment insurance

10%

12%

Car loan

4%

10%

Foreign currency time deposit

6%

8%

Life insurance for one or more years with no savings components

2%

6%

Securities (stocks, bonds, etc.)

2%

6%

Self-funded retirement insurance plan

3%

5%

Life insurance endowment policy with long-term perspective

1%

5%

Suburban house insurance

3%

5%

Loan to buy a house or a country home

1%

5%

Life insurance for children with a long-term savings plan (maturing by the age of 18; saving for education purposes)

0%

4%

Pension insurance plan payable by employer

4%

4%

Mutual fund

1%

3%

Home contents insurance

1%

2%

Self-funded accident insurance

1%

2%