Sberbank presents its "How Sberbank is Changing" video series

Sep 11, 2012

September 11, 2012, Moscow – Sberbank has presented its "How Sberbank is Changing" video series. This is a new format in banking practice built on recognition and demonstration by Sberbank of the current problems encountered by its customers. The series were created with support from customers and experts of Sberbank. All topics for the videos were selected by e-mail messages from visitors to the portal and the episodes were recorded in eight Russian cities.

As a result, Sberbank has released nine episodes on the topics that currently generate the highest interest among its customers, including "Waiting in line", "Branches", "ATMs", "Skimming", "Telephone Fraud", "Computer Security", "Phishing", and "Fighting Crime", among others.

"The philosophy of the new, changing Sberbank is as follows – a complaint is a gift", stressed Yuri Rovensky, Vice President of Sberbank, – "Not because we like it when people berate us. Complaint is the cheapest and most effective way of improving your business. Modern technologies have replaced the familiar complaints book with the Internet and allow us to receive customer feedback with maximum speed, objectivity and audience coverage. This is especially important for such a large company as Sberbank."

In six days, "Waiting in line" and "Phishing", the first two episodes of the video series, were viewed more than 200 thousand times and received about 400 comments on the Internet.

"I am convinced that these video series are a very useful and important product. Essentially, they fill the gaps in the financial literacy of people, because these things are not taught in schools, or in many universities. That's why we need to make sure that the video series are watched by as many of our fellow citizens as possible", said Elena Ishcheeva, Executive Director and Project Manager of Banki TV.

The videos on Sberbank are available in Sberbank Communities in social networks.


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Sberbank of Russia
Alexander Baziyan
Public Relations Department
tel. +7(495) 957 5721