Sberbank and McDonald’s: a partnership for innovation
7 June 2019, Saint Petersburg — Today, at the St. Petersburg International Economic Forum, McDonald’s and Sberbank signed a cooperation agreement which launches the companies’ joint work in a number of areas.
Under the agreement, the companies intend to develop partnership in acquiring and a number of other innovative areas such as using technical systems to analyse data, developing consumer behaviour analysis systems, speeding up bank card payments, developing a payroll project for employees, opening a pilot branch of the bank combined with a McDonald’s unit, participation of McDonald’s in the Thank You from Sberbank programme, and cooperation in socially significant areas.
Alexander Vedyakhin, First Deputy Chairman of the Executive Board of Sberbank:
“Digitalisation of Russia’s economy is the number one priority. The agreement we have signed strengthens the friendly relationship that already exists between our companies. Cooperation between Sberbank and McDonald’s will combine global opportunities and international quality standards with cutting-edge technology such as AI and big data analysis. All of this will allow us to provide innovative and highly convenient services to clients.”
Marc Carena, Managing Director at McDonald’s Russia:
“At McDonald’s we are delighted to sign this strategic partnership agreement with Sberbank because it unites our potential as market leaders in our respective areas of business. Every day our companies provide services to millions of Russians; together we can provide additional benefits to our guests through the use of advanced technology, innovation and services that set the standards for our industries.”