Stationery on top of demand. New tracker on

Sep 10, 2020

Copy-books, pencil boxes, and flowers for teachers are the things Russians spent more this year than last year, says in a study about last week’s spending. Clearly, this is mainly due to the new academic year. In general, between August 31 and September 6 the demand added 3.7% y-o-y. However, analysts believe that about 2 pp of the upsurge can be explained with September 1 being different week days in 2020 and 2019.

The consumer activity index by reached 77 out of 100 points, which is even 0.1 points lower w-o-w.

The number of active merchant locations stayed flat from the last week of August, adding 2% from the weekly average seen in February 2020.

Non-food items added 13.1% y-o-y. Spending is also up for clothing and footwear (+25.5% y-o-y), home appliances and electronics (+32.8% y-o-y), flowers and gifts (+32.7% y-o-y; –23.6% a week before that), and stationery (+14.3% y-o-y from –10.2% a week before).

Spending keeps rebounding for services, which are still in the red, but the decline is decelerating. From August 31 through September 6, the metric was under 10% compared to 2019 (–9.4%) for the first time since the pandemic set in. Read more in our tracker.

When publishing the materials, a reference to SberIndex ( is mandatory. is an analytical website by Sberbank that illustrates how life in Russia has changed during the COVID-19 pandemic. Today, you can find three key indexes on the website, all of them based on anonymized data. These are an incidence model, the consumer activity index, and consumer activity changes. The all-new Business section features the evolution of gross payroll and change in small business activity. The website also has other studies, including all SberIndex (former SberData lab) ones.