He laughs best who is insured

Apr 01, 2021

Half of Russians like to laugh and do that often, says a survey Sberbank insurance and Sberbank life insurance have held ahead of April Fool’s Day. Those who have insurance policies and rainy day funds feel positive emotions more often.

When asked ‘how often do you laugh’, half of the respondents stated they laugh often or quite often. These respondents are mainly Russians under 30 years old (56%) and people with a degree or college drop-outs (57%).

The plurality of laughter fans lives in Khabarovsk (54%), Irkutsk and Krasnoyarsk (53% each), Makhachkala, Vladivostok, and Novosibirsk (52% each). People in Novokuznetsk and Ekaterinburg laugh more often than in Russia on average. The metric is the lowest in Moscow and Voronezh (46% each).

According to the survey, those who love a good laugh take out CNC policies three times more often, life insurance policies twice as often, and insure homes and apartments 50% more often. Among those who laugh often and very often, a family has an average of 1.29 insurance policies, with the metric standing at 0.81 policies per household among those who laugh rarely or very rarely.

As much as 81% of Russians who often find reasons for fun, have MTPL policies, while among gloomier people this figure reaches only 59%. Fifteen percent of those who love to laugh insure their homes and apartments, with the metric standing at 10% among pessimists. As for CNC policies, the figures are 16% and 5%, respectively, and when it comes to life insurance, they are 8% and 4%, respectively.

Cases insurers encounter can be funny too. For example, Sberbank insurance was once addressed by scammers who bought a village house, insured it, and set it on fire to get compensation. However, during the investigation, it turned out that instead of their house the criminals had burned down someone else’s home, which was not insured. Yet another client, in a statement about the water damage to the property, documented expensive furniture and parquet, but also ... the pain and suffering of his dog, which, according to the pet parent, “faced a case of droopy ear amid the stress.” The plaintiff estimated the suffering of the four-legged friend at RUB 40,000.

The tendency to express positive emotions is also associated with the financial behavior of Russians. As many as 26% of families who like to laugh set money aside regularly or sporadically. And among those who laugh rarely or don’t laugh at all, only 12% of families make savings. Laughing fans prefer to diversify their portfolios, investing in real estate, securities, gold, and endowment life insurance, while those who laugh rarely or don’t laugh at all, keep money on deposits or in cash.

The study also showed that the frequency of laughter affects the level of happiness and confidence in the future, with 79% of those who laugh satisfied with their lives and 60% confident in the future. Among those who laugh rarely and very rarely, the metric is 59% and 28%, respectively.

The survey ahead of April Fool’s Day was conducted among respondents over 18 years old in 37 cities of Russia with 500,000+ people each, using a representative sample of at least 300 respondents in each city.