SberBox smart streamer with family of Salute virtual assistants available for order and to be free for SberBox Prime subscribers

Oct 15, 2020

Sber has announced the launch of sales of the SberBox multimedia set-top box / media player with an integrated family of Salute virtual assistants and voice control. The device will cost RUB 3,490. Until late October, SberBox can be bought at a special price of RUB 2,990 at the branded online store, on the popular marketplaces such as AliExpress, OZON, Wildberries, Beru, at retail partners such as DNS, M.Video-Eldorado, Svyaznoy and Citilink, and you can order it at the branches of Sberbank.

As part of the SberBox Prime subscription, users will receive the Okko Optimum subscription that includes 50,000 movies, cartoons and TV series; movies and TV series without ads; premieres every day and hundreds of selections, for two years, and the SberBox as a gift. You can pay for a subscription as a single payment of RUB 6,490 or in equal-sized payments of RUB 349 per month.

SberBox enables you to watch movies and videos online, listen to music, play games and solve everyday tasks thanks to the virtual assistants of the Salute family. For example, an assistant will help you make an appointment to a beauty parlor or with a doctor (as of October 15, 2020, the Duet feature is available in Moscow, Moscow Region, St. Petersburg and Leningrad Region. SberDevices will inform you about the further expansion of the service geography) and order snacks (as part of the integration with the Samokat food delivery service and on the territory served by the service. You should just say “Salute, I want popcorn” to activate the feature) to watch a movie, turn on a TV channel, answer questions and show you a step-by-step video recipe.

С помощью SberBox можно смотреть фильмы и видео в интернете, слушать музыку, играть в игры и решать бытовые задачи благодаря виртуальным ассистентам семейства Салют. Например, ассистент поможет записаться в салон красоты или поликлинику2 и заказать снеки3 к просмотру фильма, включит нужный телеканал, ответит на вопросы и покажет пошаговый видеорецепт. 

The Okko multimedia service is integrated into SberBox to watch movies and TV series. Users have access to the latest movie premieres and classics of the world cinema, TV series and concerts, and children's content as part of the selected subscription. Some movies support the video shopping feature, for example, users can buy their favorite goods or souvenirs with the symbols of their favorite movie at the online stores of partners such as OZON, Lamoda, etc.

When connecting, the multimedia set-top box opens access to 185 TV channels from the Smotryoshka service, 20 of them are always free. This content is available out-of-the-box, you just need to connect to Wi-Fi.

You can enjoy music content via the SberZvuk service, a music streaming service that selects music for every moment of life. Some songs support the Sing Along feature when the lyrics and their translation from foreign languages are displayed on the TV screen.

SberBox has a large selection of games such as puzzles, time killers, arcade games and sports simulations. Games can be controlled using a remote control or a virtual gamepad available in the SberSalute app. The set includes mobile joysticks that are attached to a smartphone for more precise control.

Konstantin Kruglov, CEO, SberDevices:

“The start of sales of SberBox is an important event for our team, as now our Sber ecosystem produces devices besides services, and some of the best on the market in terms of technical characteristics. But the main feature of SberBox is ease of use besides smart technologies “under the hood.” Intuitive control, including the voice one, as SberBox understands natural language enables you to quickly understand the device. And the incredible variety of videos, music and games available on the multimedia set-top box turns any TV into a multimedia entertainment center for the whole family.”

Specifications and controls

SberBox is equipped with a high-performance Amlogic S905Y2 processor, 2 GB RAM and 16 GB ROM. The media player is compatible with modern content standards (Ultra HD 4К and Dolby Digital Plus).

The multimedia set-top box is controlled by voice or using remote control to turn on a movie or song, just press the microphone activation button and say the name. Thanks to the virtual assistant, you no longer need to use a keyboard. SberBox searches by title, performer, actor, director, genre in Russian and English and offers content that matches your request.

You can find more details at