Sber joins the Digital Ethics of Childhood Charter and the Alliance for the Protection of Children in the Digital Environment

Nov 29, 2021

Sber has joined the Alliance for the Protection of Children in the Digital Environment as an associated member and the Alliances’ Digital Ethics of Childhood Charter. By making this move, Sber has united with other IT leaders in a mission to create a safe and supportive digital environment for children.

Part of the Charter on the safe Internet for children, the Alliance for the Protection of Children in the Digital Environment was established on September 1, 2021, and united VK, Yandex, Kaspersky lab, National Media Group, Gazprom Media Holding, Rostelecom, MegaFon, MTS, and VimpelCom.

The Alliance’s mission is to create a safe and supportive digital environment that would give children opportunities for creative and professional self-development, socialization, and safe communication in the virtual world.

Sber is implementing a set of measures aimed at ensuring the cyber protection of children and the development of cyber literacy in schoolchildren and their parents. The company is set to continue this work in 2022.

Vladislav Kreynin, senior vice president, director of the Marketing and Communications Department, Sberbank:

“Digital technology is becoming an indispensable and natural part of our daily life, with people learning the basics at a very early age. The Internet opens up an entire new realm for children to gain new knowledge about the world, study, and communicate with peers, having a significant impact on them. On the back of this, digital content becomes key to the well-being and safety of children, who must have reliable protection in this domain. Sber is excited to join the Digital Ethics of Childhood Charter and contribute to their safety.”

Anton Shingaryov, chairman of the Alliance for Children’s Protection in the Digital Environment:

“We are happy that Sber has joined the Charter. The evolution of the digital environment is crucial for business as well as the state. Russian companies are among world leaders when it comes to digital technology, which is why we should establish some standards of work and tracks where these efforts could be improved.”