SberIndex finds out how much Russians spend on online courses

Oct 05, 2020

Courses for schoolchildren have become the driver of online education in Russia, SberIndex experts said when analyzing spending in this segment. When the schools were on lockdown, the number of customers paying for such services increased significantly.

The courses on beauty and psychology have drawn a lot of attention over the past few months, while educational programs for professional development are much less popular.

The number of Sberbank customers paying for online educational services has doubled since the beginning of the lockdown in April this year. Then analysts registered a gradual decline that lasted until the end of the summer. However, interest in such courses and seminars began to grow again in August, mainly due to venues for children and schoolchildren.

The average cost of online courses fell to RUB 2,011 from RUB 2,984 in April, and the cost of foreign programs decreased to USD 29 from USD 64. In other words, Russians are now more interested in short-time programs and specific information.

In April, the share of customers who paid for the services of educational platforms for schoolchildren such as uchi.ru, umschool, Webium, etc. increased sharply to 27% from 22%. During the lockdown when gyms were closed, a significant part of customers brought a variety of training programs, their share increased to 4% from 2%, and to 6% in the summer. Personal development and promotion courses in such areas as psychology, beauty courses, etc. also became more popular.

The popularity of paid programs on large educational multiplatforms such as Coursera, edx, and Khan Academy remains rather low and exceeds 1%, according to SberIndex.

When publishing the materials, a reference to SberIndex (www.sberindex.ru) is mandatory.

SberIndex.ru is an analytical website by Sberbank that illustrates how life in Russia has changed during the COVID-19 pandemic. Today, you can find three key indexes on the website, all of them based on anonymized data. These are an incidence model, the consumer activity index, and consumer activity changes. The all-new Business section features the evolution of gross payroll and change in small business activity. The website also has other studies, including all SberIndex lab ones (former SberData).