Number of visitors at Moscow gyms and swimming pools up 4.5 times in one day, turnover up 5 times

Jun 30, 2020

June 30, 2020, Moscow — Sberbank’s big data analytics and procession website SberIndex.ru has registered an upsurge in demand for services at Moscow gyms, cafes, and restaurants.

Last week, more than 400 gyms and swimming pools reopened in Moscow, to bring the total number of working sports clubs to 676. The demand for sports services is recovering at an extremely high rate. The number of visitors to gyms increased 4.5 times from 1,450 people on June 22 to 6,604 people on June 23, i.e. in just one day.

Daily revenues in the Sports and Health Clubs category has increased more than 5 times, even though more than half of outlets that operated in the first quarter of 2020 are still closed. Today, both demand and revenue make up only a third of the figures in February.

After the removal of restrictions on operations of cafes and restaurants, the number of their visitors is also growing every day. On June 23, almost 3,000 cafes and restaurants reopened their doors in Moscow. The number of visitors that day increased to 781,000 people (by 95,000 people or 14% compared to the previous day).

Interestingly, the opening of summer terraces a week earlier caused an increase of only 45,000 people (+7%).

In general, the number of visitors increased by almost 50% compared to June 8-14, when restaurants were closed and handled only take-out orders. But full recovery is still a long way off. In January-March, an average of almost 1 mln people went to cafes and restaurants every day, while now it’s about 80% of this number.

SberIndex.ru is an analytical website by Sberbank that illustrates how life in Russia has changed during the COVID-19 pandemic. Today, you can find three key indexes on the website, all of them based on anonymized data. These are an incidence model, the consumer activity index, and consumer activity changes. The all-new Business section features the evolution of gross payroll and change in small business activity. The website also has other studies, including all SberData lab ones.

SberData laboratory is a Sberbank initiative designed to process and analyze big data. After aggregating data from payment processors and publicly available sources, bank experts unveil the quantitative characteristics of socio-economic processes in Russia on macroeconomic and microeconomic levels. Only anonymized data is used for analysis, which means no particular customers can be identified behind it. The lab and its studies do not disclose personal information or any trade secrets.