Pandemic drives compassion. SberIndex.ru analyzes charity donations

Sep 09, 2020

The coronavirus pandemic has driven compassion in Russians, SberIndex.ru analysts say. Russia’s coronavirus peak in April and May coincided with an upsurge in charity donations.

The upsurge in charity donations was spotted in Russian regions where coronavirus-related issues were particularly bad.

For instance, compared to April, the number of donations in May grew by 3.7 times in Dagestan, by 3.5 times in Ingushetia, by 3.4 times in Chechnya, and almost doubled in Kabardino-Balkaria.

In general, the metric grew by over one-third since the pandemic set in, as compared to last year.

The highest donated average was spotted in Oryol Region (RUB1,504 year-to-date), Khakassia (RUB1,157), Moscow (RUB903), and Chukotka (RUB697).

The Kids Instead of Flowers campaign, which was run ahead of September 1, contributed to the results heavily. The campaign calls on participants to buy no flowers for school teachers, but to donate the money to charities instead. On August 31, the average donation figure spiked to RUB1,441 from RUB602 on other days of the month.

Find more in our tracker.

When publishing the materials, a reference to SberIndex (www.sberindex.ru) is mandatory.

SberIndex.ru is an analytical website by Sberbank that illustrates how life in Russia has changed during the COVID-19 pandemic. Today, you can find three key indexes on the website, all of them based on anonymized data. These are an incidence model, the consumer activity index, and consumer activity changes. The all-new Business section features the evolution of gross payroll and change in small business activity. The website also has other studies, including all SberIndex (former SberData) lab ones.