Sberbank took part in the Sochi-2011 International Investment Forum.

Chronicle of Events

September 15, 2011. Stanislav Kuznetsov, Vice Chairman of the Management Board Of Sberbank of Russia, delivered a speech at the round-table discussion: How to make Sochi a calling card for Russia in the global tourism industry?

The event was held at the Gornaya Carousel Sport and Tourism Complex as the part of the X International Investment Forum Sochi-2011. The participants of the discussions included major international players in Sochi's emerging tourism and recreation market: developers and investors, the financial partners of the largest property sites in the resort area, international hotel operators, consultants and leading hotel brands, representatives of the Krasnodar Territory administration and Sochi city administration, the Sochi-2014 Organizing Committee and GK Olympstroy.

The issues discussed at the Forum included the future of Sochi after the 2014 Winter Olympics, appropriate ways for using the emerging potential of Sochi for the further development of the country's main resort, ways to provide increased tourist flow in the post-Olympics period and achieve recoupment of the capital investment. A panel discussion was organized by Krasnaya Polyana OJSC and the management company NBB-Development.

After the panel discussion NBB-Development, Krasnaya Polyana OJSC and international hotel operators Marriott International, Interstate Hotels & Resorts (IHR), Fairmont Raffles Hotels International (FRHI), Swissotel Hotels & Resorts and West Paces Hotel Group (WPHG), signed agreements. The strategic partnership of the parties will secure the opening of hotel complexes branded Marriott, Swissotel and Capella in a new all-year-round resort named Gorky-Gorod at Krasnaya Polyana by the beginning of the 2014 Olympics, so that the first visitors will be accommodated there during the Games.

On September, 16 Sberbank held a business breakfast entitled Russian regions: modernization or marginalization? The winning formula as a part of the Forum. What changes are required on various levels of Russian politics and in methods of interaction between the levels of power? Does the economic map of Russia need to change or is it better to conduct business within the existing map? Is it necessary to change inter-budget relations and how this can be done? What can the regions achieve independently and where are the limits of their potential? What is the winning formula for successful modernization of the Russian regions? The moderator of the meeting was Herman Gref, President and Chairman of the Management Board of the Sberbank of Russia. There were about 130 participants at the breakfast: members of the Government of the Russian Federation, heads of constituent entities of the Russian Federation, experts and business people.

"The world has changed dramatically over the last 20 years, and today we can say that the world has increasing dynamics", said Mr. Gref, opening the event. "Everything is changing, not only technological patterns, but also the lifestyle".

During the meeting participants took part in several online surveys on the most important issues of the discussion. Most agreed that the number of constituent entities of the Russian Federation should be reduced to 51; in order to modernize Russia and enable its effective development there should be uniform development instead of the existing concentration in agglomerations; the system of direct election of Governors should be restored as soon as possible. Similar surveys had earlier been conducted among the online public and most respondents voted for the same options as the majority of Sberbank business breakfast participants.

The business breakfast also featured speeches by the heads of a number of constituent entities of the Russian Federation, including the Krasnodar Territory and Stavropol Territory, Tatarstan and Ingush Republics, Kostroma, Astrakhan and Sverdlovskaya regions.

​​"In my opinion, the key criterion of success today is the effective management of free people", said Herman Gref, closing the meeting. "It is impossible to be successful in the modern world by giving orders; you can't force people to think. To give a graphic description of my job, I'd say it's "herding cats."

The Forum also involved the presentation of the new exhibition stand of the Sberbank of Russia, official partner of the X International Investment Forum Sochi-2011. The stand was entitledSberbank. 170th anniversary. This is only the beginning…. Herman Gref, President and Chairman of the Management Board of Sberbank of Russia, spoke about the idea of the exhibition: "During its long history, the bank has achieved very good results but there is still much to do. We see the key to leadership in the ongoing development, hard work and effective cooperation of our large team." The concept of the harmonious and effective development is reflected in the style of the stand's design, characterized by bionic forms and bright colors, as varied as the colors of nature. Sberbank represents a special creative space, an eco-office, which blends the bank's core values: respect for traditions, urge for perfection, initiative, team work, professionalism, and a healthy lifestyle.

Vladimir Putin, Chairman of the Government of the Russian Federation, visited the Sberbank's stand and Sberbank's President and Management Board Chairman Herman Gref presented him a number of innovative, high-tech banking developments.

Among the developments presented at Sberbank's stand is the first cashpoint in the world which fully supports MultiTouchScreen technology, including a multi-touch PIN-keyboard, plus a cashpoint of minimal size and energy-efficient design.

The stand also featured promising developments in online customer service: the most recent version of the Sberbank Online system, completely customized by the client, an Internet office enabling online communication between the client and a bank manager and the world's first virtual client service system.

A key innovation of the stand was a unique machine selling commemorative and investment coins of precious metals, and the participants of the Forum had a chance to buy coins in the Sochi-2014 series.

Sberbank also presented its major infrastructure projects: the Megacenter for Data Processing (MegaTsOd) and the Corporate University, around which you can go on a virtual ride on an environmentally friendly bicycle.

During the Forum, Sberbank of Russia and the Krasnodar Territory signed an agreement on joint implementation of the Funded Mortgage program.

Sberbank of Russia and The Fund for the Support of the Housing and Communal Services Reform signed agreements with the four constituent entities of the Russian Federation on the establishment of regional systems for capital repairs to tenement buildings.

Sberbank has opened the Novator, a mobile center for business development, which is to be used for online seminars and training. Sergey Borisov, the Vice President of the Sberbank of Russia, responsible for small business support and President of OPORA RUSSIA, took part in the opening event.

During the X International Investment Forum Sochi-2011 the results of the competition entitled The best project in in mobile business were announced. The competition was held by the Sberbank of Russia and OPORA RUSSIA, the Russian National Organization for Small and Medium-size Business Support. Sergey Borisov, the Vice President of Sberbank of Russia, responsible for small business support and the President of OPORA RUSSIA, was involved in the event. Competitors included owners or executives of small or medium-size businesses, sole traders and legal persons.

Sberbank thanks its clients, partners and guests who visited its stand during the work of the Forum.

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